The initial idea for Paste came from a question some friends and I asked ourselves back in 1998: “How can we help our favorite artists make a living doing what we love?” Paste began as an online store for independent musicians, grew into a magazine covering the music we loved and then expanded into a website celebrating all kinds of creatives from filmmakers to comedians to brewers.
Today, Paste makes its next transformation with the Paste Cloud.
Like a curated version of YouTube, the Paste Cloud features hundreds of thousands exclusive songs, stand-up routines, interviews and concert videos. More importantly, it will also serve as a platform for musicians, filmmakers, video bloggers, comedians, chefs and others to share their content.
It’s easy to upload your audio and video to the Paste Cloud from your phone or computer. And Paste offers generous revenue sharing—about three times the rate of YouTube ($10 per 1,000 pre-roll video ads). Explore all the artists already on the Paste Cloud, including hundreds of live tracks from The Grateful Dead, Dawes, Aretha Franklin, The Lumineers and Wilco.
You can now stream music from Paste’s library of live music recordings right from your phone or computer. Eight different channels let you specify whether you’re in the mood for twang, soul, folk, ‘80s underground and more. Here are the eight channels on “Paste Radio”:
Live From Paste – Intimate sessions from Paste events across the country.
Daytrotter’s Best – Mr. Daytrotter picks his favorite tracks from last year.
Indie’s Just a Name – 21st century rock moves a little left of center.
Unafraid of Twang – A little bit country, a little bit rock ‘n’ roll. And folky. And stuff that defies genre tags.
You’ve Got Soul – Six decades of soul in all its many forms, from Wilson Pickett to Matthew E. White.
Folk My Life– The folk tradition is alive and well, and we’ve captured it to tape.
’80s Underground – From early ’80s New Wave to college radio hits, we take you live to the era of synths and jangle.
Legends of the ’60s and ’70s – They don’t call it classic for nothing. Listen to some legendary acts performing in their prime.
Every day, PasteMagazine.com publishes hundreds of articles on more than a dozen subjects from music and movies to food and travel. But once a month we like to slow down and dive deep into a single topic with longform features and essays from a variety of angles. We’ve launched this new platform—Paste Monthly—with The Reinvention Issue, looking at ways that people and institutions have found new life in a completely different fashion. From movie stars to wrestlers, musicians to a comic-book character, the subjects of our inaugural issue have transformed themselves, sometimes multiple times to reinvigorate careers and artistic endeavors. We also look at how the addition of monsters has reinvented Victorian romance novels, how sous vide cooking could reinvent the way we eat and how a TV show found a (brief) second chance on the web. Upcoming issues will include The Future Issue, The Failure Issue and The Mystery Issue, with each new cover illustrated by Timothy Banks. Find a relaxing place to read on your computer, phone or tablet and enjoy.
About Paste: Paste is a leading online arts and lifestyle brand with offices in New York and Decatur, Ga., covering music, movies, TV, games, comedy, books, design, tech, food, drink, travel, style, comics and soccer. Led by founding editor-in-chief Josh Jackson since 2002, the site has grown to more than 5 million unique monthly visitors, thanks to readers hungry for authenticity and creativity. This highly engaged and devoted audience looks to Paste to discover what’s happening in pop culture.